ByBlueBell

BYBLUEBELL

Three weddings, a hen do, and ten days in Puglia.

Dresses and sandals for the summer you've already said yes to.

Shop the summer

Top Rated Dresses

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Sale

Women's Floral Straight-Leg Jumpsuit

£70.00 £34.95 Save 50%

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Women's Linen Wide-Leg Jumpsuit

£70.00 £34.95 Save 50%

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Women's Denim Mini Dress Sleeveless Ruffle Frayed Western

£60.00 £29.95 Save 50%

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Women's Geometric Print Midi Dress Fluid Fit Elegant

£70.00 £34.95 Save 50%

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265 products

Spring Musthaves

Sale

Women's Bow Loafers Slip On Platform Moc Toe

£80.00 £39.95 Save 50%

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Women's Abstract Print Loafers Slip On Smart Casual

£80.00 £39.95 Save 50%

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Women's Block Heel Sandals Woven Texture Open Toe

£70.00 £34.95 Save 50%

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Women's Fashion High Heels Cushioned Non-Slip Sole

£80.00 £39.95 Save 50%

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Women's Orthopedic Mary Jane Shoes Block Heel Ankle Strap

£80.00 £39.95 Save 50%

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Women's Oversized Wool Blend Jumper Asymmetric Hem

£70.00 £34.95 Save 50%

Sale

Women's Geometric Print Midi Dress Fluid Fit Elegant

£70.00 £34.95 Save 50%

Sale

Women's Lace Panel Two-Piece Skirt Set Elegant Occasion

£90.00 £44.95 Save 50%

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579 products

Bestselling Collections

A note from Blue Bell

I started this because every summer I'd spend three weeks hunting for one dress that worked for the wedding, the hen do, and the flight back. Now I do the hunting so you don't have to. Everything here is something I'd actually wear — to a friend's wedding in Crete, to a long lunch in the garden, to the airport at 5am.

What our community says

★★★★★
Ordering dresses online is always a gamble for me, but the size guide actually held up — measured myself, picked a 14, and it fit first try. Wearing it to my niece's wedding next month
Hannah
Bristol

★★★★★
Wore the maxi to a friend's wedding in Italy and didn't take it off until the flight home. Travelled well, didn't crease, and I got asked about it three times at the reception.
Sophie
Edinburgh

★★★★★
I'm a size 16 with a fuller bust and dresses with halter necks usually pull or gape — this one didn't. Honestly the most comfortable I've felt in a wedding outfit in years.
Meg
Manchester

★★★★★
Bought the tan sandals for ten days in Crete, walked everywhere in them and didn't get a single blister. They've replaced three other pairs in my wardrobe already.
Charlotte
Brighton

★★★★★
I'm 47 and I'm so tired of shops either dressing me like my mum or like my teenage daughter. This is the first store I've found that gets the in-between. Already on my second order.
Emma
Bath

★★★★★
Got the floral midi for a hen do in Mallorca and three of the girls asked where it was from before we'd even sat down for dinner. Worth every penny.
Rachel
Glasgow

★★★★★
The shipping was quick and the packaging was actually nice — felt like a proper brand, not a cheap online shop. The dress itself is beautiful, lined properly, and the colour matches the photos exactly.
Lucy
Cardiff

★★★★★
I wore the wrap dress to a garden party and a Sunday lunch in the same weekend. It's the kind of thing you keep reaching for because it just works. Bought it in the navy now too.
Joanna
Cheltenham

★★★★★
Honestly wasn't expecting much at this price, but the fabric feels properly weighted and the fit is flattering without being tight. My friend asked which boutique I'd been to. I'll take that.
Catherine
Tunbridge Wells

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ByBlueBell Stories

Ten Days in Italy: The Five Pieces I'd Pack

The British Summer Wedding Guest Guide

How Blue Bell Began